Istanbul, Türkiye, 25–28 November 2026
Good Travel Alliance Summit 2026
Positive Impact Tourism in a Shifting Travel Market
Bringing together destinations, tour operators, OTAs, financial institutions, and technology partners, the Good Travel Alliance Summit is designed as a match-making event connecting destination-based positive-impact tourism and travel offer with emerging market demands: a game changer for responsible destinations and activity providers seeking market access.
Photo Credit: Sevval Cadir
Welcome to the Good Travel Alliance Summit 2026
Once again, the travel and tourism sector is severely hit, this time by global energy and security crisis, maybe again for several years. As a response to this, the Good Travel Alliance Summit 2026 Istanbul offers a milestone match-making opportunity for the travel sector and destinations in the ongoing process of reinventing “sustainable tourism”. This is not only urgent in the light of global crisis and concerns, but also due to EU regulations on sustainability claims.
At the end of the Summit, the Good Travel Alliance will discuss and conclude on the Top 10 Good Travel Destinations 2027, where travellers can expect they will be a force for good.
Why Attend?
The Good Travel Alliance Summit addresses some of the most pressing challenges facing tourism today:
- How can DMOs better align their destination experience with local community expectations and with the market?
- How can destinations reach traveller markets who would be a perfect fit for them?
- How can credible data and verified experiences encourage investment?
- How can OTAs and tour operators find new destinations in times of global concerns and transition?
With more than 80% of travellers actively seeking sustainable travel options, the market opportunity is clear. The Summit provides the platform to turn that demand into tangible partnerships, bookings, and impact.
Who Attends?
The Good Travel Alliance Summit convenes a curated, invitation-only audience of:
- Destination management organisations and national tourism authorities
- International tour operators and online travel agencies (OTAs)
- Tourism destinations and businesses developing Good Travel Experiences
- Financial institutions and impact investors
- Technology and data partners
- Policy makers, sustainability experts, and GTA network members
about our host
Istanbul, Turkiye
Most strategically located at the narrowing crossroads between East and West, the summit is hosted by Istanbul, Türkiye, a founding member of the Good Travel Alliance. Istanbul and the Alliance invite east and west in a partnership process dedicated to sustainability, peace and security.
Istanbul Tourism Directorate is proud to host the Good Travel Alliance Summit 2026, positioning Istanbul as an international frontrunner in positive-impact tourism. As a Good Travel Alliance founding destination, Istanbul will showcase its responsible travel offer and demonstrate its ambition to become a benchmark city for tourism sustainability and market access.
General Program
The Good Travel Alliance Summit 2026 is a four-day match-making event connecting destination-based positive-impact tourism and travel offer with emerging market demands: a game changer for responsible destinations and activity providers seeking market access.
Evening Reception
Istanbul welcomes all delegates at an Evening Reception.
Keynote Sessions
Bringing together delegates for a full day of keynote presentations, high-level panels, strategic discussions.
Gala Dinner
Bringing together delegates for a full day of keynote presentations, high-level panels, strategic discussions.
Group Sessions
Engaging the delegates in parallel workshops and match-making sessions designed to forge concrete partnerships and explore practical tools for connecting responsible travel supply with market demand.
Press Conference
The Summit Declaration will be released at a Press conference, including the presentation of the Top 10 Good Travel Destinations 2027.
Tours and Field Trips
The Istanbul Experience
Optional field trips to recognised Good Travel Experiences in Istanbul will be available on 27, 28 29 November for those wishing to explore the city’s responsible travel offer firsthand.
this event is possible thanks to
Our Partners
This event is possible thanks to the generous support of our partners. Their commitment to sustainability and innovation are crucial in bringing the Good Travel Alliance 2026 to life. We extend our heartfelt gratitude to all our partners for their collaboration and dedication.
Co-Hosting & Partnership Opportunities
The Good Travel Alliance Summit 2026 offers co-hosting slots across plenary and parallel sessions, enabling event partners to align their brand with the global sustainable tourism agenda while reaching a highly targeted professional audience.
See you in Istanbul!
Join us as we bring together destinations, tour operators, OTAs, financial institutions, and technology partners. Together, we connect destination-based positive-impact tourism offers with evolving market demand, opening new pathways to market access.
This is an invitation-only event.
Interested in attending but haven’t received an invitation? Contact us here